The music industry is in a bit of an odd state. The struggle between commercial success and the artistic creativity the individual wishes to pursue.
In the past few years, music has shifted into pop. Techno has become the mandate for all artist to have mainstream appeal; leaving the game saturated in an insane twister of the same type of music in all genres. The Lady Gaga’s are the model to mold from now. Black Eyed Peas have catered to whatever sound is trending. Ke$ha(although the song is catchy) probably wouldn’t be able to emerge if it wasn’t for Fergie’s J.J. Fad style of rap. Even people like Akon have transitioned to mainstream, as well as the once Crunk-heavy Lil’ Jon. Now you hear his drops over songs with Lady Gaga. Not to bash Gaga, but that’s clearly a step for appeal rather than content.
Hip-hop is filtered with Auto-tune & Jerking. Everyone wants to be a rapper; only 10% of them can even achieve that feat. But there are artists who are staying within their craft. Young and new artists such as J. Cole, Kendrick Lamar, Pac Div, Diz Gibran, Wale, Kid Cudi and Drake have all found a unique niche in their approach. With the exception of Drake and his commercial success, these artists have valued their creative control over mainstream appeal.
But at what point does an artist take in consideration the monetary opportunity of making a few pop-friendly singles?
There isn’t much money given out just for being creative nowadays. And with the modern-day economic crisis and rise of the digital era, labels are very picky on their investments.
The unfortunate conclusion is that the labels have tried to force musicians into sounding like what they want to hear, not the fans. For example Wale received a lot of flack from his fans for his “Pretty Girls” video. Fans felt the commercial content of the visual was against everything Wale had stood for prior to his record deal.
So the line between commercial success and artistic creativity is becoming more transparent. Individuals must think about providing for their families and themselves over satisfying fans. No matter what, we’ll all have to cope with the end result.



